Strategic Communication

STRATEGIC COMMUNICATION

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Description

This series explores topics related to creating strategic communication plans as a way to share notable accomplishments and garner increased stakeholder support and buy-in. Learn about stakeholder engagement, feedback and communication loops, collecting and communicating outcome data, strategic communication plans and other strategies to engage stakeholders and lay groundwork for scale-up and sustainability. Hear from experts in the field, explore examples from other states, review strategies for success, and examine resources and tools from other technical assistance (TA) and research centers.

Developed in collaboration with NCSI.

Strategic Communication Materials

Introduction to Strategic Communication

Learn about the key components of a Communication Plan as you think strategically about your target audience, key message, channels of dissemination, and metrics for measuring success.

Additional Resources

Communications Chart

Identifying Your Audience

Learn strategies to engage stakeholders and organize your effective communication strategy based on who you want to reach. This module will help you develop a deeper understanding of audiences and ways to effectively communicate with them.

Additional Resources

Leading by Convening: A Blueprint for Authentic Engagement Grounding Assumptions: Uncovering Beliefs and Biases that Impact Stakeholder Engagement NCSI - Leading by Convening: A User Guide Identify the Audience - Worksheet

Choosing Your Content

About: Learn about the importance of organizing your key messages and developing a concise strategy within your Communication Plan. In this video, you will learn from the communication strategies used by the Kentucky Excellence in Educator Preparation (KEEP) program.

Guest Speakers:

Kera Ackerman, Ph.D., Assistant Professor of Special Education, University of Kentucky

Additional Resources

Kentucky Excellence in Educator Preparation (KEEP)

Choosing Your Channel

This PowerPoint presentation provides an example of how the Georgia Professional Standards Commission used communication to forge meaningful partnerships and enhance their edTPA experience.

*This section does not have a video

Additional Resources

Georgia Professional Standards Commission SIGnetwork Resource Library Identify the Audience - Worksheet

Personnel Challenges

Learn effective ways to further build your communication campaign and ensure all personnel are communicating the same message to your audience. This video highlights the techniques used by Georgia’s Tiered System of Supports for Students in building their statewide audience and engaging stakeholders in effective communication.

Guest Speaker:

Carole Carr, Communications & Family Engagement Specialist, Georgia Dept. of Education

Additional Resources

How great leaders inspire action - Start with “Why” Georgia’s Tiered System of Supports for Students Google Analytics Google Analytics Guide Google Data Studio

Choosing the Right Metrics

This PowerPoint presentation will teach you tactics to measure and track media communications efficacy, based on professional recommendations from the American Institutes for Research.

*This section does not have a video

Additional Resources

American Institutes for Research (AIR) How to Create UTM Tracking URLs on Google Analytics Google Campaign URL Builder Google Alerts Hootsuite Tweetdeck SproutSocial

Popular Resources

Innovation Configurations

Course Enhancement Modules

Reports and Briefs

Conference Presentations

High-Leverage Practices

Our Partners

University of Florida

American Institutes for Research (AIR)

Council of Chief State School Officers (CCSSO)

Other Collaborators

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American Association of Colleges for Teacher Education (AACTE)

Center on Great Teachers and Leaders (GTL)

Center on Personnel Studies in Special Education (COPSSE)

Council for Exceptional Children (CEC)

Council for the Accreditation of Educator Preparation (CAEP)

ICPEL

National Association of State Directors of Special Education (NASDSE)

National Center for Informing Policy and Practice in Special Education Professional Development (NCIPP)

NCII

Parent Information Center

PBIS Center

Personnel Improvement Center (PIC)

SISEP

Study of Personnel Needs in Special Education (SPENSE)

Social Media

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@CEEDARCenter

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This website was produced under U.S. Department of Education, Office of Special Education Programs, Award No. H325A220002. David Guardino serves as the project officer. The views expressed herein do not necessarily represent the positions or policies of the U.S. Department of Education. No official endorsement by the U.S. Department of Education of any product, commodity, service, or enterprise mentioned in this website is intended or should be inferred.