7. Communicate Findings
This last set of questions is focused on effectively communicating evaluation findings to diverse audiences. It encourages identifying who the audiences are and tailoring messages to their knowledge, interests, and potential skepticism. The questions guide teams to use storytelling, real-world examples, and clear visuals to make findings compelling and accessible. Additionally, it emphasizes the importance of highlighting implications and ensuring that communication strategies reflect the impact of findings on different stakeholder groups across the state.
7.1. Identify different audiences for study findings.
7.1.1. Who is the audience for our findings? How might our findings need to be communicated differently to different audiences?
7.1.1.1. How can you build on what audience members already know?
7.1.1.2. How can you create a curiosity gap to spark interest in the findings?
7.1.1.3. What findings might some audience members be skeptical about? How can these be anticipated when communicating findings?
7.1.1.4. How do findings affect different stakeholder groups in the state?
7.2. Develop tailored communication plans.
7.2.1. How can real-world examples be used to demonstrate key findings?
7.2.2. How can specific data points be used to demonstrate key findings?
7.2.3. How can the most powerful findings be distilled with words?
7.2.4. How can the most powerful findings be communicated with visuals (i.e., chart, table, or graph)? What graphs are most helpful (i.e., bar chart; line graph)? Have visuals been formatted in a way that is easily interpretable?
7.2.5. Is evidence from the analysis used to tell a data-based story that will be compelling to the desired audience?
7.2.6. Are results presented in a way in which the equity implications of the work is explicit?
